Transformula Privacy Policy

1. About This Privacy Policy

Transformula respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains how Transformula collects, holds, uses, discloses and protects personal information when you interact with us, including through our websites, applications, coaching services, forms, advertising, communications and online platforms.

Transformula is operated by TRANSFORMULA PTY LTD (ABN 79 694 615 275).

In this Privacy Policy, “Transformula”, “we”, “us” and “our” refer to TRANSFORMULA PTY LTD.

Our services include online fitness and transformation coaching, training and nutrition support, digital products, applications, educational resources and related services.

This Privacy Policy should be read together with our Terms & Conditions and any other terms that apply to a particular product or service.

2. Personal Information We May Collect

The personal information we collect depends on how you interact with Transformula.

It may include:

Contact and identity information

• Full name
• Email address
• Phone number
• Country or general location
• Account or profile information
• Social media details where you choose to interact with us through social media

Coaching and application information

When you apply for or participate in coaching, we may collect information such as:

• Your goals
• Training experience
• Previous approaches you have tried
• Current challenges
• Occupation
• Work schedule and lifestyle information
• Availability and preferred coaching arrangements
• Readiness to begin coaching
• Information you provide during an application, consultation or strategy call
• Notes and communications relating to your coaching

Fitness, nutrition and health-related information

Where relevant to providing our services, you may choose to provide information including:

• Bodyweight
• Height
• Age
• Body measurements
• Progress photographs
• Training history and performance
• Exercise information
• Step counts and activity information
• Nutrition information
• Food intake
• Calories and macronutrients
• Dietary preferences
• Injuries, limitations or relevant health information
• Other information reasonably relevant to safely and effectively personalising your training, nutrition or coaching

Some of this information may constitute sensitive information or health information under applicable privacy laws.

We will handle sensitive information with additional care and, where required, obtain consent for its collection, use or disclosure.

Payment and transaction information

When you purchase a Transformula product or service, we may collect or maintain information including:

• Products or services purchased
• Contract value
• Amounts paid
• Payment dates
• Outstanding balances
• Payment-plan information
• Transaction history
• Refunds or adjustments
• Billing information

Payment card information may be collected and processed directly by third-party payment processors. We do not necessarily receive or store your complete card details.

Website, device and analytics information

When you use our websites, funnels, applications or digital services, we may automatically collect information such as:

• IP address
• Browser type
• Device type
• Operating system
• Pages viewed
• Links or buttons clicked
• Videos viewed and video engagement
• Form and application activity
• Referral source
• Approximate location derived from technical information
• Dates and times of visits
• Session and visitor identifiers
• Cookies and similar technologies
• Advertising and attribution identifiers

Advertising and attribution information

Where applicable, we may collect or receive information such as:

• Advertising source
• Campaign
• Ad set
• Advertisement or creative
• UTM parameters
• Referral information
• Advertising click identifiers
• Funnel or landing-page variant
• Conversion events

This information helps us understand how people discover Transformula and how our advertising and websites perform.

3. How We Collect Personal Information

We may collect personal information directly from you when you:

• Visit our website
• Complete a form
• Apply for coaching
• Book a strategy call
• Attend a strategy call
• Purchase a product or service
• Create an account
• Use a Transformula application
• Log training, nutrition or progress information
• Upload photographs or other content
• Participate in coaching or check-ins
• Join or interact with a Transformula community
• Contact us by email, phone, SMS, social media or another communication channel
• Respond to surveys, questionnaires or feedback requests
• Subscribe to marketing or educational content

We may also collect information automatically through our websites and digital services using cookies, pixels, analytics technologies and similar tools.

In some circumstances, information may be received from third-party services that you interact with in connection with Transformula, such as booking, payment, advertising, analytics or communication platforms.

4. Why We Collect and Use Personal Information

We may collect, hold and use personal information to:

Provide our services

Including to:

• Assess coaching applications
• Determine whether our coaching services may be suitable for you
• Conduct strategy calls
• Create personalised training programs
• Provide nutrition guidance
• Monitor progress
• Review coaching data
• Adjust training or nutrition strategies
• Provide feedback and accountability
• Deliver digital products and resources
• Provide access to applications or communities
• Manage your account

Communicate with you

Including to:

• Respond to enquiries
• Send coaching communications
• Provide booking information
• Send reminders
• Provide service updates
• Follow up on applications or consultations
• Provide customer support

Process and administer purchases

Including to:

• Process transactions
• Maintain payment records
• Manage payment plans
• Issue or record refunds where applicable
• Maintain financial and accounting records
• Administer contracts

Improve Transformula

We may use information to:

• Understand how our services are used
• Improve our websites and applications
• Improve our coaching systems
• Analyse customer experiences
• Diagnose technical problems
• Develop new products or services
• Measure business performance

Analytics and advertising

We may use appropriate information to:

• Measure website traffic
• Measure advertising performance
• Attribute applications, bookings and sales to marketing campaigns
• Understand how visitors interact with our websites
• Test different website experiences
• Improve marketing campaigns
• Build or measure advertising audiences where permitted
• Conduct retargeting or other advertising activities where permitted

We do not sell your personal information.

5. Health and Sensitive Information

Some information provided during coaching may constitute health information or other sensitive information.

We only seek this information where it is reasonably relevant to providing, personalising or safely delivering our services, or where otherwise permitted by law.

You should only provide health or sensitive information that is relevant to the services you are receiving.

We do not use or disclose sensitive information for direct marketing unless permitted by law and, where required, with your consent.

The OAIC specifically treats health information as sensitive information, and use of sensitive information for direct marketing generally requires consent.

6. Progress Photos and Client Results

If you participate in Transformula coaching, you may provide progress photographs, measurements, testimonials, feedback or other information as part of the coaching process.

Providing information for coaching purposes does not automatically mean that Transformula may publicly use it for advertising or promotional purposes.

Where we wish to publicly use identifiable client photographs, testimonials, videos or transformation results for marketing, we will obtain appropriate permission or consent where required.

Any separate consent or release agreed between you and Transformula may also apply.

7. Cookies, Pixels and Similar Technologies

Our websites may use cookies, pixels, tags and similar technologies to operate the website, remember preferences, understand usage, measure performance and support advertising.

These technologies may collect information about your device and interactions with our websites.

Depending on our current technology stack, these may include tools used for:

• Website analytics
• Advertising measurement
• Conversion tracking
• Video analytics
• Booking analytics
• A/B testing
• Attribution
• Retargeting

Where required or appropriate, we may provide controls that allow you to manage certain cookies or tracking technologies.

You can also adjust cookie permissions through your browser or device settings, although disabling certain technologies may affect website functionality.

The OAIC advises organisations using tracking pixels for targeted advertising to be transparent about their use and provide users with appropriate ways to opt out.

8. Direct Marketing

Where permitted by law, we may use your contact information to communicate with you about Transformula services, content, offers and related information that may be relevant to you.

This may include communication by:

• Email
• SMS
• Phone
• Social media
• Other electronic communication channels

You may opt out of marketing communications at any time using the unsubscribe or opt-out mechanism provided in the communication, where available, or by contacting us.

Opting out of marketing does not necessarily prevent us from sending communications that are reasonably necessary to provide a product or service you have requested or purchased.

We will handle direct marketing in accordance with applicable privacy and electronic communications laws.

The OAIC requires organisations subject to APP 7 to provide a simple means of opting out of applicable direct marketing and to honour those requests.

9. When We May Disclose Personal Information

We may disclose personal information where reasonably necessary to operate Transformula and provide our services.

This may include disclosure to service providers involved in:

• Website hosting
• Cloud storage
• Application hosting
• Customer relationship management
• Coaching software
• Appointment scheduling
• Video hosting
• Payment processing
• Accounting and bookkeeping
• Email and SMS communications
• Customer support
• Analytics
• Advertising
• Marketing technology
• IT and software development
• Data storage and security
• Community platforms
• Professional advisory services

We may also disclose information:

• Where you have consented
• Where required or authorised by law
• To protect our legal rights
• To investigate suspected fraud, misuse or unlawful activity
• In connection with a business restructure, acquisition, sale or transfer, subject to applicable legal requirements

We do not sell personal information to advertisers or unrelated third parties.

10. Third-Party Platforms

Transformula uses third-party platforms and service providers to operate parts of its business.

Depending on the services you use and our current technology stack, these may include platforms used for:

• Scheduling
• Payments
• Coaching delivery
• Video hosting
• Analytics
• Advertising
• Email and SMS
• Community management
• Customer relationship management
• Cloud infrastructure
• Accounting
• Website and application hosting

When you interact with a third-party platform, that provider may process personal information under its own privacy policy and terms.

We encourage you to review the privacy practices of relevant third-party services.

11. Overseas Disclosure and Processing

Transformula uses technology and service providers that may store, process or access personal information outside Australia.

As a result, personal information may be disclosed to or processed by recipients located overseas.

The countries in which overseas recipients are currently likely to be located include:

• United States
• United Kingdom
• Canada

These locations may change over time as our service providers, infrastructure and business operations change.

Where required by applicable Australian privacy law, Transformula will take reasonable steps in relation to the disclosure of personal information to overseas recipients and the handling of that information.

We may update this Privacy Policy if the countries in which our overseas service providers operate materially change.

12. How We Store and Protect Personal Information

Transformula takes reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification and disclosure.

Depending on the information and system involved, safeguards may include:

• Reputable third-party service providers
• Authentication and access controls
• Restricted staff or contractor access
• Secure payment processors
• Secure communications
• Technical and organisational security measures
• Backups and system monitoring where appropriate

No method of transmitting or storing information electronically is completely secure. While we take reasonable steps to protect personal information, we cannot guarantee absolute security.

13. How Long We Keep Personal Information

We retain personal information for as long as reasonably necessary for the purposes for which it was collected, including to:

• Provide services
• Maintain coaching and customer records
• Manage contracts and payments
• Meet accounting, tax and legal obligations
• Resolve disputes
• Maintain appropriate business records

When personal information is no longer reasonably required and we are not legally required to retain it, we may take reasonable steps to destroy it or de-identify it.

Different categories of information may be retained for different periods.

14. Accessing Your Personal Information

You may request access to personal information that Transformula holds about you.

To make a request, contact:

Email: info@transformula.com.au

We may need to verify your identity before providing access.

There may be circumstances where access can be limited or refused as permitted by applicable law. If that occurs, we will respond as required by law.

15. Correcting Your Personal Information

We want the personal information we hold to be accurate, current and complete.

If you believe information we hold about you is inaccurate, incomplete or out of date, contact:

Email: info@transformula.com.au

We will take reasonable steps to consider and, where appropriate, correct the information.

16. Deletion Requests

You may contact us to request deletion of personal information we hold about you.

We will consider deletion requests having regard to:

• Applicable privacy laws
• Legal and regulatory obligations
• Accounting and taxation requirements
• Contractual obligations
• Legitimate record-keeping requirements
• The need to establish, exercise or defend legal claims

This means we may not always be able or required to delete all information immediately.

Where appropriate, information may instead be securely retained, restricted or de-identified.

17. Privacy Complaints

If you have a concern or complaint about how Transformula has handled your personal information, please contact us first so we can investigate.

Email: info@transformula.com.au

Please include enough information for us to understand the issue.

We will review privacy complaints and aim to respond within a reasonable period.

If you are not satisfied with our response and Australian privacy law applies to the matter, you may have the right to contact the Office of the Australian Information Commissioner (OAIC).

Office of the Australian Information Commissioner

18. Children's Privacy

Transformula's coaching services and products are generally intended for adults.

We do not knowingly seek to collect personal information from children where we are not permitted to do so.

Where a person under 18 seeks to use a service, additional consent or involvement from a parent or legal guardian may be required depending on the service and applicable law.

19. External Links

Our websites and services may contain links to third-party websites, applications or platforms.

Transformula is not responsible for the privacy practices of third-party websites or services that we do not control.

We encourage you to review their privacy policies before providing personal information.

20. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to:

• Our services
• Technology
• Service providers
• Business practices
• Legal or regulatory requirements

The current version will be published on our website with an updated effective or last-updated date.

We encourage you to review this Privacy Policy periodically.

21. Contact Us

For questions, access or correction requests, deletion requests, or privacy complaints, contact: